The German mechanical and plant engineering industry is undergoing profound change. Geopolitical uncertainty, intensifying international competition and new regulatory requirements are converging with ever-shorter innovation cycles in digitalization, automation and artificial intelligence.
These developments are also changing the rules of the game in the packaging machinery industry. Technological strength remains an important foundation – but increasingly, it is no longer enough on its own. Cost competitiveness, data and software capabilities, service excellence and international presence are becoming increasingly important.
At the same time, it is becoming more difficult for companies to determine which topics should truly take priority and where investments can make the greatest strategic impact.
Together with Packaging Valley, ensign advisory therefore surveyed 27 companies and experts from the packaging machinery industry, automation technology, components and solutions, and engineering on the industry’s current challenges and strategic fields of action.
What the study answers
- Which developments are fundamentally reshaping competitiveness in the packaging machinery industry?
- Where do companies currently see the greatest strategic pressure to act?
- What role will digitalization, automation and AI play in future competitiveness?
- How are sustainability and new regulatory requirements changing products and business models?
- To what extent is international competition challenging the established success models of German companies?
- Which strategic fields of action emerge for companies of different sizes and with different starting positions?
The study puts companies’ perspectives into context, highlights key developments and derives concrete strategic fields of action for the packaging machinery industry.
The full study results
Discover how companies within Packaging Valley assess the changes currently shaping the industry, which strategic fields of action are gaining importance and what these developments mean for their future strategic positioning.
Please note: The full study is currently available in German only.
