Case study automotive

European manufacturer of commercial vehicle tyres



  • Market leader in the premium commercial vehicle tyre business in the large customer segment
  • Disproportionately low market share in the SME segment




  • Development of a marketing and sales strategy to develop the replacement tyre business for SMEs on a European level
  • Conception and implementation of communication measures as well as incentivization and involvement of the specialized trade




  • Campaign response rate 15%
  • Increase of the hit rate by 30%

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