European manufacturer of commercial vehicle tyres
Situation:
- Market leader in the premium commercial vehicle tyre business in the large customer segment
- Disproportionately low market share in the SME segment
Solution:
- Development of a marketing and sales strategy to develop the replacement tyre business for SMEs on a European level
- Conception and implementation of communication measures as well as incentivization and involvement of the specialized trade
Result:
- Campaign response rate 15%
- Increase of the hit rate by 30%
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