Case study automotive

European manufacturer of commercial vehicle tyres

Situation:

 

  • Market leader in the premium commercial vehicle tyre business in the large customer segment
  • Disproportionately low market share in the SME segment

 

Solution:

 

  • Development of a marketing and sales strategy to develop the replacement tyre business for SMEs on a European level
  • Conception and implementation of communication measures as well as incentivization and involvement of the specialized trade

 

Result:

 

  • Campaign response rate 15%
  • Increase of the hit rate by 30%

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