Case study mechanical and plant engineering

Leading machinery and equipment manufacturer in the paper industry

Situation:

 

  • Sharp decline in turnover in the envelope and mailing bags sector due to increasing digitization

 

Solution:

 

  • Develop a global growth strategy in shrinking markets
  • Redistribution of sales resources in favor of regions with strong potential in Asia and South America
  • Intensification of market development through effective sales management
  • Introduction of a market-oriented product and price policy
  • Investment in high-potential business areas
  • Refocusing of the core business

 

Result:

 

  • Increase in order intake by 20% without loss of margin

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