Case study mechanical and plant engineering

Leading machinery and equipment manufacturer in the paper industry

Situation:

• Sharp decline in turnover in the envelope and mailing bags sector due to increasing digitization

Solution:

• Develop a global growth strategy in shrinking markets
• Redistribution of sales resources in favor of regions with strong potential in Asia and South America
• Intensification of market development through effective sales management
• Introduction of a market-oriented product and price policy
• Investment in high-potential business areas
• Refocusing of the core business

Result:

• Increase in order intake by 20% without loss of margin