Case study automation technology

International market leader in the field of drive technology and drive automation

Situation:

• Planned expansion of competitive position
• Growth target of 2 billion euros
• Classic transport solutions under pressure in the course of Industry 4.0
• Possible medium-term threat to core business

Solution:

• Structuring and creating an overview of different machine types in the food industry
• On the basis of two machine types from the primary packaging sector, survey and analysis of the technical requirements from the perspective of the machine end-user and machine OEM as well as the resulting challenges for critical machine applications
• Determination of the possible applications of the product portfolio as well as any competitive advantages for selected machine types

Result:

• Preparation of a strategy paper for the expansion of the competitive position