Case study automation technology

International market leader in the field of drive technology and drive automation



  • Planned expansion of competitive position
  • Growth target of 2 billion euros
  • Classic transport solutions under pressure in the course of Industry 4.0
  • Possible medium-term threat to core business




  • Structuring and creating an overview of different machine types in the food industry
  • On the basis of two machine types from the primary packaging sector, survey and analysis of the technical requirements from the perspective of the machine end-user and machine OEM as well as the resulting challenges for critical machine applications
  • Determination of the possible applications of the product portfolio as well as any competitive advantages for selected machine types




  • Preparation of a strategy paper for the expansion of the competitive position

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