Case study automation technology

Globally active technology company with annual sales of over €700 million

Situation:

• Market share in machine and plant engineering in the beverage and food industry is to be further expanded

Solution:

• Structuring and creating an overview of potentially interesting machinery OEMs and end-users in the beverage, dairy and meat producing industries according to ensign’s market model by primary packaging technologies
• Identification and analysis of major Western European machinery OEMs for processing meat products and mapping of a selection of machinery end-users relevant for the OEMs
• Overview of key process and primary packaging machinery and equipment as well as production conditions at the machinery end-users
• Development of industry growth forecasts

Results:

• Components and systems were included in RFQs of 2 key accounts in the food and non-food industry and sent to the respective machinery suppliers
• Generation of additional sales